SUPREME CLIENTELLE 2. PARIS RESTAURANTS. THE WEEKND’S CATALOG FOR $1B. BOTTEGA’S SET DESIGN. $160 LIPSTICK. CRACKER BARRELL. ART MARKET EVOLUTION. JP MORGANS HEADQUARTERS. AI ROI.
Great work Matt, always enjoy reading and sharing with my team, my biggest take aways this week:
Kody Phillips new film was great I found it interesting you didn’t say short film, film short, IG reel, ad campaign or even mention the vertical nature of it At all. You just said, Film. Reminds me of how Casey Neistat referred to his YouTube videos as films. And I think it’s an important distinction. Even short form vertical content is becoming more premier in certain niches — ( check out the content show @Eavesdrop.png, it’s my favorite example of this and has the numbers to support that this level of production and writing can work with short form audiences. It’s episodic and has been building the story around its characters for over a year in ongoing shorts)
Secondly, as content creators and media agencies we are making content to entertain. Social media is an entertainment platform now, it’s a modern/adapted cable-streaming hybrid, in the sense that the content is both feed to you and you can look up whatever content you want on demand.
It really is NO LONGER about personal social networking.
Lastly,
I personally find my self each week getting, i don’t know if it’s distracted or tempted, by the shiny object syndrome of the AI bull rush.
But with each new business idea I come up with involving it I’m reminded of what you referenced. Yes it’s world changing tech, but a lot of the business models around it aren’t fully able to be integrated easily into current businesses, lack scalability, or in a lot of my social media ideas violate app TOS. So for now it’s stay focused and continue to build a media brand.
On Cody, the work deserves it. I remember a while back hearing someone say 'stop calling it content, don't denigrate the work'. Last week I was also reading about how slower / more thoughtful storytelling is going to be the next phase of social, the pivot to low fi feeling 'UGC' is becoming too redundant for a generation that grew up only exposed to that, so quality work is getting attention. An interesting pivot away from production value on social a few years ago.
going to follow Eavesdrop, thanks for that one.
On the last point, with the technology, I'm looking at it like tools - the same way we'd look at after effects plugins or asset packs. The advancement is just exponentially sharper, its undeniably changing limitations of production and were in very early innings.
The company wide adoption points in that study had parallels with what we've seen in implementation. The most effective has been small group sessions training on specifically tools to match a particular creatives skillsets or type of work done. We've not tried large scale custom platform implementation as i think it would be too slow, too hard to force through a system and going to be changing to rapidly to pace like that.
Appreciate the time you took on your comment, on to next week!
Thanks for the AI highlight and link to your great artwork!
Thanks Libby, Appreciate you taking time to look at the art as well!
Great work Matt, always enjoy reading and sharing with my team, my biggest take aways this week:
Kody Phillips new film was great I found it interesting you didn’t say short film, film short, IG reel, ad campaign or even mention the vertical nature of it At all. You just said, Film. Reminds me of how Casey Neistat referred to his YouTube videos as films. And I think it’s an important distinction. Even short form vertical content is becoming more premier in certain niches — ( check out the content show @Eavesdrop.png, it’s my favorite example of this and has the numbers to support that this level of production and writing can work with short form audiences. It’s episodic and has been building the story around its characters for over a year in ongoing shorts)
Secondly, as content creators and media agencies we are making content to entertain. Social media is an entertainment platform now, it’s a modern/adapted cable-streaming hybrid, in the sense that the content is both feed to you and you can look up whatever content you want on demand.
It really is NO LONGER about personal social networking.
Lastly,
I personally find my self each week getting, i don’t know if it’s distracted or tempted, by the shiny object syndrome of the AI bull rush.
But with each new business idea I come up with involving it I’m reminded of what you referenced. Yes it’s world changing tech, but a lot of the business models around it aren’t fully able to be integrated easily into current businesses, lack scalability, or in a lot of my social media ideas violate app TOS. So for now it’s stay focused and continue to build a media brand.
Looking forward to next week!
-Nick
Thanks Nick,
On Cody, the work deserves it. I remember a while back hearing someone say 'stop calling it content, don't denigrate the work'. Last week I was also reading about how slower / more thoughtful storytelling is going to be the next phase of social, the pivot to low fi feeling 'UGC' is becoming too redundant for a generation that grew up only exposed to that, so quality work is getting attention. An interesting pivot away from production value on social a few years ago.
going to follow Eavesdrop, thanks for that one.
On the last point, with the technology, I'm looking at it like tools - the same way we'd look at after effects plugins or asset packs. The advancement is just exponentially sharper, its undeniably changing limitations of production and were in very early innings.
The company wide adoption points in that study had parallels with what we've seen in implementation. The most effective has been small group sessions training on specifically tools to match a particular creatives skillsets or type of work done. We've not tried large scale custom platform implementation as i think it would be too slow, too hard to force through a system and going to be changing to rapidly to pace like that.
Appreciate the time you took on your comment, on to next week!