I am a rabid consumer of information, an entrepreneur and an artist trapped between the worlds of art & commerce.

With 20 years building businesses tertiary to arts, entertainment and marketing in New York City, I’ve been fortunate to create a ‘lifestyle’ business via a non-traditional path that has provided incredible life experiences.

I want to give parts of that back, in the past two years I've been speaking at schools and panels from NYU, USC, SCAD, Syracuse and will continue this. This made me realize my industries are HARD to break into, I went about it a very different way and want to share those hacks.

A selfish part of this is, writing helps me process what i’m consuming and keeps me sharp. Writing is a HARD skill (for me at least), but critical to ones ability to communicate clearly. The process of editing down large quantities of information into what's most compelling and valuable, then making it entertaining, is a process which makes me generally better at what I do. So this substack is an exercise, writing helps me form opinions.

What I write will comprise of (and probably change):

  1. Lessons I’ve learned along the way

  2. Active things were seeing NOW in my business.

  3. My journey as an artist - why and how I paint.

  4. Distillation of things I read on a weekly basis.

A large part of what I do is connected to having a grasp on whats going on in the world, whats driving culture, hopefully my edits will help inform a bit of my process and what’s keeping me up.

Mattew Rowean is a Partner and Chief Creative Officer at MATTE Projects, a fine artist, and a father.

This content is free for now :)

This content by Matthew Rowean is free for now. Please share with anyone you think would enjoy it.

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Artist @matthewrowean, Partner & CCO @matteprojects

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Artist, Creative Director, Entrepreneur